Greening of Oil: Can technology plant green in our consciousness?

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Cleantech Group’s Stephen Marcus says 26-36% of energy use is behavioral

BY THOMAS GOUNLEY FOR GREENING OF OIL

The environmental community has traditionally put forward two ways to make our world an environmentally friendly place.

Use clean forms of energy—solar, wind, biofuels etc.

Change our lifestyles—use more public transportation, avoid flying etc.

However, Stephen Marcus, a research analyst at the London office of the Cleantech Group, argues that there is a third option—technology can influence our lifestyles by imbedding environmentally friendly principles into our consciousness.