Arctic Directory: Sprague new marketing VP for Alaska Airlines

Alaska Airlines said March 19 that it will be realigning its marketing, sales and online commerce groups. Joe Sprague, a 10-year veteran at Alaska Airlines, has been named vice president of marketing. Sprague will be responsible for the carrier’s overall marketing strategy as he oversees marketing communications, sales, reservations, food and beverage, customer care, the Mileage Plan frequent flier program and Board Rooms. He will also retain responsibility for Alaska Air Cargo, a division he has led for the past two years. Sprague began his aviation career as a customer service agent at a commuter airline in Juneau, Alaska, and flew as a commercial pilot in the state. He joined Alaska Airlines in 2000 as a regional sales director, served as managing director of government affairs in Washington, D.C., and led the public affairs and in-flight divisions before moving to cargo.