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Providing coverage of Alaska and northern Canada's oil and gas industry
May 2009

Vol. 14, No. 19 Week of May 10, 2009

Oil Patch Bits: MSI Communications unveils new name, services

MSI said April 28 that the full service advertising and public relations firm formerly known as Marketing Solutions Inc. is now MSI communications. After 12 years of steady growth in client-based and industry experience, MSI updated the symbols of its brand to better match the firm’s current area of expertise.

“After more than a decade of unparalleled growth and expanded services, we’ve outgrown our name” said Laurie Fagnani, company founder and president. “Our services changed so dramatically from the traditional marketing mix to include campaign strategy, issue management, Web development and social media, that we needed to reinvent our identity.”

Fagnani said that the firm retained the acronym from the original name, Marketing Solutions Inc., but the letters more closely represent the firm’s core services and capabilities: marketing, strategy and interactive.

The company’s new Web site is ww.msialaska.com.






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