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Vol. 18, No. 17 Week of April 28, 2013
Providing coverage of Bakken oil and gas

Bakken Directory 04/28/2013: 18 Locations. One goal. To provide the best trucks, parts and service in the industry.

Serving fleets and owner operators for over 40 years

Q. What is the official name of your company?

A. Allstate Peterbilt Group

Q. Is your firm a subsidiary or affiliate of other companies? If so, please name those firms and their relationship to your company.

A. We are a dealer group with 18 locations owned by WD Larson Companies, LTD.

Q. What do you most want people to know about your company?

A. We are suppliers of heavy and medium duty truck parts, as well as sales and service.

Q. Where is your company located?

A. We have locations in Minnesota, North Dakota, South Dakota, Wisconsin and Ohio.

Q. What year was the company founded and by whom?

A. Allstate Peterbilt Group was founded in 1971 by Don Larson.

Q. What is your company’s primary business activity?

A. Peterbilt truck dealerships.

Q. Are there important projects the company is currently a part of or has done recently?

A. We are expanding in North Dakota, and have recently added full-service dealerships in Williston and Dickinson, as well as a parts location in Grand Forks.

Q. How many employees does your company have?

A. We have over 700 employees across all locations.

Q. Is your company expanding any of its operations or locations?

A. Yes, we are continuously expanding as the demand for Peterbilt trucks increases.

Q. Is the company changing any of its services or products?

A. We are expanding our services to oil field industries in the Dakotas and Ohio. We recently moved and upgraded our Allstate Peterbilt facility in Williston just 4 miles north of town. The new 25,000 sq. ft., 6-bay dealership now offers service and truck sales in addition to an expanded parts inventory. They’ve got the best driver amenities around, including men’s and women’s locker rooms, laundry and a comfortable driver’s lounge. We also opened a new parts-only location in Grand Forks. Allstate Peterbilt of Grand Forks is our 18th Midwest store and our 5th in North Dakota. The store has a huge inventory of OEM and aftermarket parts for medium and heavy duty trucks and trailers. They are located just off I-29 in Grand Forks.

Q. What is your company’s main strength or its edge over the competition?

A. Allstate Peterbilt is a one stop-shop for all your trucking needs: sales, parts, service and financing. We have over forty years of experience supporting the entire Peterbilt line of products. We also offer other trusted brands such as Utility trailers, Jet trailers, Hino trucks, Ford trucks and Ottawa yard tractors.

Q. What new markets, clients or projects did your company attract in the last year?

A. Strategic partnerships in the oil field, refuse and truck mounted concrete mixers.

Q. Have you received any industry awards or recognition?

A: Yes. We were awarded the Peterbilt North American Dealer of the Year Award for 2012, Parts and Service Dealer of the Year Award for 2011 (Allstate Peterbilt of Fargo) as well as the PACCAR MX Dealer of the Year for 2011. These awards reflect our commitment to customer service.

Q. What is the most challenging work/contract the company has undertaken? 

A. Expanding to provide true online parts purchasing capability.

Q. What do you see as your company’s biggest challenge in the next five years?

A. Recruiting highly skilled personnel to offer best in class service.

Q. Does your company have an anniversary or other landmark event coming up?

A. The launch of the new Peterbilt model 579 & 567 at the Mid-America Trucking Show this year.

Q. What is the average length of time employee’s work for the company?

A. Many of our employees have been with us for over 15 years.

Q. Has your company been involved in any community projects or charity events?

A. We are a primary sponsor of the “Toys for Tots” program and donate trailers for use in community food drives. Our Cleveland location has done fundraising for “Trucking for a Cure” in support of breast cancer treatment and awareness.

Q. What is the address of your company’s website?


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