B.C. launches bold campaign

British Columbia’s new slogan: ‘we’re $17 billion closer than Alaska’

Don Whiteley

Petroleum News Contributing Writer

Offering a catchy slogan of “we’re $17 billion closer than Alaska,” Canada’s western-most province of British Columbia has launched a campaign designed to convince the oil patch, and U.S. consumers, that the province’s oil and gas potential is huge. The “$17 billion closer” refers to the estimated....

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