Petroleum News has changed the name of its biannual Petroleum Directory to Arctic Oil & Gas Directory, reflecting an expansion of the magazine’s readership beyond Alaska and northern Canada to include energy companies doing business in the worldwide Arctic and subarctic.
The Anchorage, Alaska, based publishing company produces the 72-page, full color, glossy directory as a marketing tool for its long-term advertisers.
“To be prepared for a possible downturn in 2010 capex spending, we’re increasing the marketing reach of our advertisers into all of the Arctic, not just Alaska and northern Canada,” Petroleum News Publisher Kay Cashman said in a Jan. 22 press release.
“We discovered that there was no commercial directory of oilfield service and supply companies for the worldwide Arctic, and we had already expanded Petroleum News’ readership into Norway and Russia, so we decided to give companies working in North America’s Far North an opportunity to market their expertise — especially from Alaska — to other parts of the world. Some service and supply companies are already working in the Arctic outside North American, but many others are not,” Cashman said.
“In some cases, our local companies will only be able to offer consulting services, but those can be lucrative.”
The first edition of the Arctic Oil & Gas Directory is available online at www.petroleumnews.com.
Printed copies of the magazine will be mailed to Petroleum News print subscribers in early February.
“BP’s Liberty project is featured in this edition,” Cashman said. “In July, when the second 2009 directory is released features will include a Liberty update, as well as articles on Northstar, Nikaitchuq and Oooguruk, and one or two Canadian exploration projects.”
—Petroleum News
