SEARCH our ARCHIVE of over 14,000 articles
Vol. 12, No. 29 Week of July 22, 2007
Providing coverage of Alaska and northern Canada's oil and gas industry

PETROLEUM DIRECTORY: CMI gains customer loyalty with top-quality equipment, systems and tools

Construction Machinery Industrial’s heavy equipment lines – Volvo, Atlas Copco, Hitachi and more – keep Alaska businesses humming the way they should

Q: When was Construction Machinery founded, who founded it, and what was its original name?

A: Our company was founded in 1985 by Kenneth Gerondale Jr., Billy J. Allen and Robert Elliot as Construction Machinery Inc. It was reorganized as Construction Machinery Industrial, LLC, in April, 2002.

Q: Where is CMI located?

A: We have four branches to serve our customers — Anchorage, Fairbanks, Juneau and Ketchikan. All the necessary contact information is available on line at:

Q: Who heads up Construction Machinery Industrial LLC and who is on its senior management team?

A: Kenneth L. Gerondale Jr. is president. The senior management team consists of: Chee Kong Toh, director of finance and credit; Robert Gerondale, corporate operations manager; Ron Allen, sales manager; Dale Carlson, Fairbanks branch manager; and Chris Gerondale, Southeast region manager.

Q: What is the company’s primary business sector? What services does the company offer?

A: We don’t have just one. Our primary business sectors are petroleum and mining; private and government civil projects; general construction and logging. We sell and service heavy equipment for the construction, logging, aggregate, mining, oilfield and agricultural industries throughout Alaska. CMI represents more than 40 vendors, including Volvo, Hitachi, Atlas Copco, mentioned above, and Ingersoll-Rand.

Q: Who are the company’s main clients?

A: Companies involved in the oil, gas, mining, construction and timber sectors.

Q: How many employees does Construction Machinery have?

A: We have about 100 employees, with most working out of the Anchorage branch.?

Q: Describe your essential equipment in general terms. Purchases planned?

A: CMI is a full-service dealer and distributor of first-choice heavy equipment. We are the full-line representative for Atlas Copco, Volvo, Hitachi, Ingersoll-Rand, Link Belt Cranes, Genie Manlifts, Almand Brothers, Gorman Rupp, and Fleetguard Filters; we also handle a full line of stationary air systems and pneumatic tools.

Q: Is CMI expanding any of its operations and/or locations?

A: In Ketchikan we renovated the fire station building we had acquired in late 2005, and it is now open. Our Juneau Branch is also in the process of renovation with a new building purchased in early 2007.

Q: What is CMI’s main strength, i.e., its edge over the competition? Main competitors?

A: As a “people-oriented” business, our biggest asset is our company’s human resources. CMI is committed to continuous training and development of our employees, all through the ranks. We strive to be regarded as the “employer of choice” in the marketplace.

A team of employees and manufacturers committed to customers’ needs and satisfaction is a winning team, especially when we have the locations best able to fulfill those needs. With every heavy equipment dealer in Alaska as our competitor, we have to be good to protect and grow our market share.

Q: What new markets, clients and/or projects did Construction Machinery Industrial attract in the last year?

A: That would have to be the crane market, through our Linkbelt Crane line. We have also generated underground mining clients with equipment and drilling accessories manufactured by Atlas Copco.

Q: Has the company invested in any new technology in the last two years?

A: Acquiring, implementing and training our employees in state-of-the-art manufacturers’ software systems that allow us to be more efficient, streamlined, productive and proactive in diagnosing and doing preventive maintenance has been a major investment. This has allowed us to optimize our customers’ productivity and profitability. The latest technology has also helped improve our inventory management system to ensure we maintain and manage our parts inventory to have the right part in the right place at the right time.

Q: What is the biggest challenge the company faces?

A: I’d have to say recruiting and developing our human resources to be able to present the most knowledgeable person for each customer’s needs is a big challenge, one we’re meeting more efficiently every day. We’re always looking to find enough industry-specific, skilled service technicians to facilitate company growth.

Q: What are the biggest obstacles to completing work the company undertakes?

A: The huge, expansive geographical Alaska marketplace that demands intense logistical management and control has to be the biggest obstacle.

Q: What do you see as future trends or opportunities for CMI from events such as long-term weather fluctuations?

A: The focus for the future will be in cutting emissions and greenhouse gases, and that will become a major factor in peoples’ purchase decisions. We’re pleased to represent Volvo, which is the leader in engine technology and fuel efficiency.

Q: Do you have an anniversary or other landmark event coming up?

A: Not this year, but we do celebrate a customer appreciation day every year in June.

Q: What is the average length of time employees work for the company? Are you hiring for any positions?

A: The average length of employment is 4.9 years. We are currently looking for more sales staff in Anchorage, Fairbanks and Juneau as well as additional service techs to better serve our clientele in those branches.

Q: What is Construction Machinery’s safety record?

A: Excellent. I’m happy to say it has been wholly uneventful.

Q: Do you have a Web site?

A: Construction Machinery Industrial’s Web site is:

We also invite readers to visit these Web sites of manufacturers we represent.

Allmand Brothers

Atlas Copco AC Connect

Genie Industries

Gorman-Rupp Dealer Net




Metso Minerals


SPX Powerteam

Volvo Construction Equipment


Fleetguard Filters -


Ingersoll-Rand Stationary Air

Ingersoll-Rand pneumatic Tools



Did you find this article interesting?
Tweet it
Digg it
Print this story | Email it to an associate.

Click here to subscribe to Petroleum News for as low as $69 per year.

Petroleum News - Phone: 1-907 522-9469 - Fax: 1-907 522-9583
[email protected] --- ---

Copyright Petroleum Newspapers of Alaska, LLC (Petroleum News)(PNA)©2013 All rights reserved. The content of this article and web site may not be copied, replaced, distributed, published, displayed or transferred in any form or by any means except with the prior written permission of Petroleum Newspapers of Alaska, LLC (Petroleum News)(PNA). Copyright infringement is a violation of federal law subject to criminal and civil penalties.