Time for a makeover

Canadian oil sands sector admits it has some catch-up to do in tackling public concerns; leaders to focus on positive message

Gary Park

For Petroleum News

The Canadian petroleum industry has no tougher image battle on its hands than putting some sparkle on the oil sands, commonly referred to as the tar sands by its critics — conveniently ignoring the fact that tar is a man-made substance — and as “dirty oil” by others. The challenge has been building....

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