Oil Patch Bits: BP announces new consumer text messaging program

BP said it is excited to announce that a new text messaging program was rolled out to consumers in all BP marketing regions on Aug. 1. Consumers can join BP offers by texting the key word MOBILE to 38831*. Once consumers opt in, they will begin receiving personalized messages, interactive games, discount codes for BP gasoline and other offers from BP. This program gives consumers an easy and fast way to get rewards on BP gasoline.

BP will promote the program at participating BP branded retail locations, online at www.mybpstation.com, through BP social media websites and email distributions to the existing BP loyalty database.