Shell to convert 21 Anchorage Texaco stations to Shell brand

Petroleum News Alaska Staff

Shell Oil Products US said Aug. 13 that it will be converting up to 21 Texaco stations to the Shell brand in the Anchorage area as part of the company’s national re-branding effort.

Shell and its affiliates acquired the service stations as part of an agreement to allow the Chevron merger with Texaco to proceed and plans to convert the majority of the 13,000 Texaco stations to the Shell brand.

Shell said it expects to complete the conversion process in Anchorage by the end of the year, and nationwide by June 2004.

“We are bringing to Anchorage a new, revitalized Shell brand, with a line of products that provides powerful benefits to consumers — including fuels that provide protection and enhanced performance to vehicles, quality lubricant products and modern, updated convenience stores,” said Russell Caplan, vice president of retail for Shell Oil Products US.

The company said that upon completion of the nationwide two-year conversion process, Shell Oil Products US will be the only gasoline retailer in all 50 states.