Oil patch bits: Brilliant promotes Rob German to creative director

Petroleum News

Brilliant Media Strategies said Nov. 20 that it is pleased to announce the promotion of Rob German to the role of creative director. German, who has served as art director since joining the agency in 2018, will now lead the strategic and artistic vision for all client creative services.

In his new role, German will oversee the entire creative lifecycle, from initial conceptualization to final execution across traditional, digital, and out-of-home platforms. During his tenure at Brilliant, German has been a key leader, developing original concepts and designs for high-stakes projects, including annual reports for Northrim Bank, student recruitment campaigns for the University of Alaska Anchorage, and large-scale guides for the Mat-Su Convention & Visitors Bureau. He is also noted for his experience as creative director for the complex OneALASKA -- Vote No on 1 ballot measure campaign in 2020.

"Rob has been indispensable to Brilliant Media Strategies, not just as a designer, but as a strategic partner who understands how compelling visuals drive client success," Krysten Demientieff, Brilliant Partner & CEO. "His experience running large-scale campaigns and managing diverse creative professionals makes him the perfect choice to elevate our team and push the boundaries of creative excellence for our clients."

"I'm thrilled to step into this new capacity and continue working with the incredibly talented team at Brilliant Media Strategies," said German. "Our mission remains clear: deliver strategic, innovative, and impactful creative solutions that resonate with Alaskan audiences and achieve measurable results for our clients."

"Rob has consistently demonstrated the ability to turn complex client needs into clear, executable creative projects. I especially value his leadership in managing our creative resources and ensuring every design, report, or campaign is delivered with unparalleled quality and efficiency. His promotion is a win for our team and for every client we serve." said Shareen Crosby, Brilliant President & Partner.

German holds an associate of arts degree from Collins College. Prior to joining BMS, he held roles as marketing director for the Armed Services YMCA of Alaska and associate creative director at Salt + Light Creative.