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Vol. 17, No. 38 Week of September 16, 2012
Providing coverage of Alaska and northern Canada's oil and gas industry

Arctic Oil & Gas Directory: Leon joins MSI Communications as creative director

MSI Communications said April 30 that Mike Leon, a veteran creative director who has developed advertising campaigns for some of the best-known brands in the world, has joined its team.

Leon succeeds outgoing creative director Grant Johnston, who will bring his expertise to the agency’s client services department, managing strategic accounts and issue campaigns. Johnston continues to serve as the agency’s vice president and campaign strategist.

Leon comes to MSI with more than 20 years’ experience in advertising at some of the top agencies in the country. His clients have included Volkswagen, IBM, Exxon, Ford Trucks, Proctor & Gamble, Sprint, AutoZone and Bayer Chemical. As the art director of Doyle Dane Bernbach in New York, he was responsible for the American introduction of the Volkswagen Jetta, and as creative director of JWThompson in Detroit, he oversaw television and print campaigns to launch the Ford Explorer and Windstar minivan.

“We’re very excited to welcome a new creative director with a track record of helping clients grow through the design of good strategic creative campaigns,” said agency President Laurie Fagnani. “Mike has led some very impressive national campaigns, and he’s the perfect leader for our multi-media creative team. And we are very happy to have Grant back working closely with all clients on innovative, strategic campaigns that have the potential to make a real impact on Alaska.”

Founded in 1995 by Laurie Fagnani, MSI Communications is a full-service agency located in Anchorage. For more information visit www.msialaska.com.



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