As reported by TheTrucker.com June 10 a driver shortage is prompting carriers to look for ways to attract professional drivers to their companies. The Women In Trucking Association is launching its “Recruiting Ad Contest” sponsored by Arrow Truck Sales. The contest will honor carriers whose advertisements focus on attracting women to their companies.
“Women look for different information in a recruiting ad than men,” said Ellen Voie, WIT’s president and CEO. Research conducted by University of Wisconsin-Stout graduate students found that women value home time and benefits above other incentives.
“We are proud to support this initiative,” said Lane Bartram, Arrow Truck Sales marketing manager. “As a supplier of pre-owned trucks, we are sensitive to the buying power women have in the trucking industry and we believe the recruiting ads should reflect these changing demographics.”
Any carrier or their advertising agency can submit their best print recruiting ads for this award. The ads must have been created and printed between Jan. 1 and Dec. 31 and submissions must include the name and date of publication. Deadline for submission is Dec. 31 and can be sent to [email protected].
For more information visit www.WomenInTrucking.org.
